Lecture 4: Communication and Experiential Offerings: Issues and Challenges

Mathieu Sirot knows all too well the challenges of communicating that which is intangible and experiential. As Creative Director at Mosaic, one of the leading experiential marketing consultancies, Mathieu brings his extensive experience in the areas of mobile marketing and media strategy to create innovative and creative campaigns that enable Mosaic’s clients to communicate their experiential brand promise to customers.

Open to the public.