Sensory and Experiential Marketing Lecture Series

Time: 17:45-20:15 pm
Date: Tuesday, 16 October 2012,
Room: MB 6.425, Molson Building, 1450 Guy (Metro Guy-Concordia)

Guests: Mrs. Isabelle Michaud, Monsillage Perfumes
Mr. Andrew Kindfuller & Mr. Ed Burke, Scent Air

 

Biographies:

Isabelle Michaud began her love affair with perfumes and all things scented and nicely packaged at an early age. Sensitive, intuitive, and perceptive, Isabelle traveled extensively and dabbled in many things before bringing her talent and creative energy to launch Monsillage. She attended the renowned ISIPCA perfume institute in Versailles, France, a necessary stop for acquiring her savoir-faire. Isabelle’s creations are hauntingly sensual and provocative.

Based in Charlotte, North Carolina, Scent Air manufactures commercial scent diffusion systems for retailers and marketers. Scent Air creates over four billion enduring impressions for its business customers each year. The company is behind many hugely successful applications of scent diffusion in the market place, notably Westin Hotels’ White Tea. Mr. Andrew Kindfuller, President, along with Mr. Ed Burke, Sales Manager and Kim Jensen, Scent Air’s Montreal Account Executive will be joining us.