Marc Lafrance is an Assistant Professor in the Department of Sociology and Anthropology, Concordia University. He holds a Ph.D. in French Cultural Studies from the University of Oxford. His two main areas of enquiry include: popular media culture and contemporary cultural theory. With respect to the former, Marc explores issues of self, body and society and how they are bound up with the forces of sex, gender and sexuality. Looking at advertising, magazines, popular music and cable television, he considers the cultural politics of the body as they relate to both men and women. Marc’ work in the area of contemporary cultural theory focuses on questions of subjectivity and embodiment and how each, in its own way, informs human identity. He has published widely on the philosopher Michel Foucault and on the psychoanalyst Didier Anzieu, best known for his concept of the “skin ego”. Marc’s research has appeared in journals such as Body and Society and Medical Humanities, in edited collections such as Bodies, Boundaries and Health Work, Canadian Perspectives on Men and Masculinity and Revealing Bodies, Unveiling Representations as well as in the biggest online men’s lifestyle magazine AskMen.com.